Why become an Age-friendly Club?

The benefits to you, the community & the growth of your recreation

Victorians are living longer. The ageing population in Australia represents a dramatic evolutionary shift with the number of people aged 65 years and over exceeding the number of children by 2025.

With a life expectancy of 87 years, the added years of life for many Victorians are lived free from disability.

There is sound evidence that physical activity improves the health and wellbeing of older Victorians. Being physically active reduces the likelihood of developing chronic diseases, some cancers and some forms of dementia, or delays their progression.

Taking part in regular physical activity improves mental health, maintains muscle strength and flexibility, reduces the risk or impact of falls, and retains independence. Physical activity, particularly through sport, recreation and fitness, also provides an essential opportunity for social connection, fun and laughter.

The Outdoors community would take this message one important step further:

Physical activity is great, but doing it in nature is even better!

For the health and wellbeing for the entire community, the outdoors community needs to turn its’ attention to welcoming seniors, many of whom are being left isolated.

People in later life struggle to access appropriate levels of sport or recreation programs while providers often feel uncertain about how to support older people.

The benefits for your Club

  • Seniors are the fastest growing consumer market in Australia.
  • Victorians over 60 years of age currently account for close to 20 per cent of the Victorian population.
  • Over the next 25 years, this is projected to grow to 27 per cent, an increase of almost 880,000 people.
  • Seniors are living longer, and the Baby Boomers are the wealthiest generation in our history. They spend more per person than any other age group.
  • Seniors reward good service with their loyalty.
  • Representing 25 per cent of Australia’s total population, Baby Boomers account for 50 per cent of Australia’s personal wealth.


    If you are interested in getting involved in the Victorian Seniors Card Age Friendly Partners Program you can  contact Adam Pepi, Seniors Programs & Participation on 9096 1039 or via adam.pepi.@health.vic.gov.au



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